Seven States, EPB, and Rock City Partner to Deploy Educational Solar Arbor
November 10, 2021

Seven States Power Corporation, EPB, and Rock City are celebrating the completion of a new solar powered arbor that will reduce energy consumption and enhance educational opportunities at Rock City. The partners began construction of the plant arbor, which is being used as a framework for the solar system installation, near the Rock City guest entrance in August 2021. Power from the solar arbor is connected to the ticket booth, which will enhance the availability of sustainable energy to the facility while also helping the partners educate Rock City customers about solar and promote the use of it. Guests will be able to see sustainability in action when they visit Rock City.

“The Rock City Innovation Team, comprised of amazing craftsmen and artists who own our legacy and brand, were the perfect leaders for us in this important project,” said Susan Harris, Rock City President & CEO. “They understand our need for continual guest enhancements, while committing to sustainable methods that prioritize the natural wonders of Rock City Gardens. The new solar arbor on our ticket plaza sets the tone beautifully for guests who visit.”

The solar canopy will generate approximately 16,800 kWh of renewable energy annually – enough to power 40 refrigerators or 3,200 cell phones for an entire year. The celebration concluded the Seven States Power Corporation annual meeting which was held at Rock City.

“We could not be more excited to host our members and special guests at Rock City in the beautiful Scenic City for this year’s annual meeting and solar arbor dedication,” said Betsey Kirk McCall, Seven States Power Corporation President & CEO. “As the leading technology solutions provider to local power companies across the Tennessee Valley, it has been a pleasure working with Rock City and EPB on this unique and innovative project. We believe it can serve as a blueprint for others across the Valley and show what the power of partnerships can do as we all continue to explore new ways to best serve our communities.”

“EPB’s partnership is part of our mission to help enhance quality of life for our customers by sharing our energy expertise, providing access to innovative energy solutions, and promoting environmentally sustainable power generation,” said David Wade, EPB President & CEO.

Lightwave Solar served as the contractor for the construction of the solar arbor.

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PIGEON FORGE, Tenn. — October 3, 2025 — Seven States Power Corporation (Seven States), in partnership with Sevier County Electric System (SCES), and Dollywood is proud to announce the ribbon cutting and official unveiling of 7 new electric vehicle (EV) charging stations with 14 charging ports, and 10 solar-powered umbrella charging units at Dollywood, one of the nation’s leading theme park destinations. The new EV charging stations mark another exciting step forward in advancing transportation infrastructure to support the growing demand for electric vehicles in East Tennessee. Designed, developed, and deployed by Seven States, the project reflects a commitment to innovation, community partnership, and serving Dollywood guests. The ten solar-powered umbrellas will be installed in the Country Fair area, providing guests with a convenient place to charge their devices while they enjoy watching ride goers from the comfort of the shade. “Dollywood is a treasured landmark for families and visitors from across the country,” said Betsey Kirk McCall, President and CEO of Seven States. “We are honored to partner with SCES and Dollywood to deliver technology that adds convenience for guests while enhancing innovation in the region.” The addition of the charging stations and umbrellas highlight the shared vision of Seven States Power and SCES to expand access to energy solutions across the region. SCES provides electric power to more than 61,000 customers across Sevier County, Tennessee. As a locally owned public power utility, SCES has served the community for over 80 years with a focus on reliability, affordability, customer service, and innovation. “These projects represent our commitment to supporting innovation to meet the needs of our community. By working together, we’re helping ensure that both residents and visitors have access to the energy solutions of tomorrow, right here in Sevier County," said Allen Robbins, CEO of SCES. The ribbon cutting ceremony celebrates not only the completion of these projects, but also the growing collaboration between local utilities, community partners, and attractions to create a more modern energy future for Tennessee. “This partnership with Seven States and Sevier County Electric highlights the importance of regional collaboration to build infrastructure that supports both the local community and the millions of visitors to the Great Smoky Mountains each year. By investing in this technology, we are helping pave the way for a more sustainable future, while reinforcing our role as a leader in both the tourism industry and the community we call home," said Eugene Naughton, Dollywood Parks & Resorts President. “These investments further enhance our guest experience by providing services to help meet two emerging needs of those who visit.”  The charging stations will be available for use to patrons in the Preferred Parking Lot of Dollywood Theme Park beginning October 6, 2025 while the umbrellas are available for use immediately.
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With his extensive experience in the industry, Kendall Bear’s leadership as General Manager of Rockwood Electric Utility has given him the opportunity to ensure his community is prepared for the future. “Although we’ve had many of the following systems implemented for a few years now, looking back, I would say that building a fiber network between our main office and our substations has been beneficial in a variety of ways for Rockwood Electric. This opened the door for additional technology developments such as AMI, SCADA, distribution automation, Dispatchable Voltage Regulation, a 900 Mhz radio system, and a Meter Data Management System. Implementing a GIS system was extremely valuable as well, as we are now able to export that information to other systems such as Outage Management. We have a business and customer portal from CSA that is used extensively by our employees and customers—everyone really benefits from it.” Kendall knows his LPC is responsible for both the present and future of his community’s needs, and he wants his community to know that he is always looking for ways to better their lives. “We are working very hard to provide a reliable power supply to all our customers and using these different technologies helps us manage the power system. We want to be able to provide real-time information to our customers; something they would not normally have access to without these technologies. I would also want our community to know that we are their ‘trusted energy advisor’ and every employee at Rockwood Electric is committed to helping them make good decisions about the power they use.” With so much technological advancement in the Valley, Kendall encourages fellow leaders to make a strategic plan and collaborate with their peers.  “The possibilities for innovation are almost endless, and there are a variety of products that are offered by many vendors. It is more than a little overwhelming! I would encourage a new GM to develop a strategic plan if the utility doesn’t already have one that is up-to-date. This may involve getting input from the many stakeholders in the community. After prioritizing your goals, get to work. Finally, I would tell a new GM to talk to his or her peers and colleagues a LOT. They will tell you what they have done that has been a colossal flop so you’ll know to avoid it, or they will tell you what they have been successful with. I guarantee every manager will share their story if you ask.”
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