Jeff McDonald
June 20, 2024

Leading Tuscumbia Utilities as General Manager for the last eight years, Jeff McDonald knows how vital it is to prepare his system for the future. He offered the following thoughts regarding his LPC’s approach to the implementation of new technology:
“I always try to look for technology that can make our service better and ensure our customers’ lives are continuously improved. We implemented online payments and applications during Covid, and a lot of those processes will continue to evolve as we look to provide more online options for our customers in the future. We’re looking forward to transitioning to AMR as well, which will be a tremendous asset to both our customers and our team, with the ability to provide real-time data and potentially heading off any unnecessary energy usage. We know that this will improve the quality of our customers’ lives, and that’s ultimately what fuels every decision we make.”
Jeff knows that this industry evolves rapidly, and he shared how Seven States can help LPCs navigate the innovative changes in the Valley.
“Seven States’ intentional presence at district meetings and other events around the Valley is valuable for LPCs who might not know where to start on implementing innovation. They’re always ready to share what works, what doesn’t, and are knowledgeable in a wide variety of technologies, whether it be EV chargers, solar, batteries, or anything else coming down the road. It’s nice to see somebody that’s actually in a boots-on-the-ground role and to hear from other LPCs that have had successful projects with them.”
When asked about what advice he’d give to a new manager who wants to pursue innovation, Jeff shared that it’s important to keep the customer at the heart of every decision.
“Every single day, you have to do what’s best for the ratepayer. They are your lifeline, and you have to steward their resources and go above and beyond to serve them well. With a smaller system, sometimes the timing for new projects just isn’t right yet, but with each decision you make, as long as you’re confident that what you’re doing is truly the best thing for the ratepayer, your community will benefit greatly.”

By Jessica Bradshaw
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June 25, 2025
Seven States Power Corporation’s Board Chairman, Jeff Dykes, and President & CEO, Betsey Kirk McCall, met with Congressional leaders earlier this summer as part of a strategic initiative to advance funding to install technologies that make power more efficient, reliable, and abundant. Dykes and McCall sought to amplify the need for greater federal support to Tennessee Valley LPCs for increasing America’s energy infrastructure during a time where creative options are needed against the backdrop of unprecedented growth. A primary objective of the trip was to listen to legislators’ areas of focus and educate the leaders on how Seven States supports the Valley through times of transition. Many LPCs have voiced concerns over the volume of requests they are receiving to supply energy to data centers. Dykes and McCall emphasized the opportunities Investment Tax Credits (ITC) and alternative financing provide for accelerating large-scale projects that can supply this growing demand for energy. To date, more than 1200 data centers are in development across the U.S. that will consume an estimated 149.6 -239.3 TWH annually. That represents the equivalent of 15-25 large nuclear plants running continuously to supply the need. Dykes and McCall stressed how cooperatives like Seven States can leverage funding models that alleviate the capital outlays for and accelerate construction of projects that can accommodate the expected growth in the Valley over the next decade from these data centers. “It will take LPCs, TVA, communities, companies, and developers working together on such projects to meet the need and keep the lights on,” said Dykes. “We understand that these data centers represent an opportunity for investment in the region. These dollars will improve communities and attract high quality economic development prospects. We want to ensure our member LPCs and TVA are supported and prepared to deliver this opportunity to the Valley,” said McCall. Dykes and McCall also underscored that Seven States was created by LPCs, in partnership with TVA, as a strategic solution to TVA’s debt ceiling limitations—without amending the TVA Act. From 2007 to 2013, Seven States became the first —and remains the only— LPC-led organization to successfully negotiate a sale/leaseback agreement with TVA to co-own a utility-scale generation asset: the Southaven 800MW Combined Cycle Gas Plant. This makes Seven States uniquely qualified as an in-Valley solution to finance and co-own generation assets with TVA. “Seven States was created for moments like this. We often serve as the designer or developer, deploying capital and project management expertise to build reliable or advanced energy infrastructure on behalf of LPCs. This allows LPCs to avoid the burden of raising capital or navigating complex regulatory issues,” said McCall. Another key focus of the trip was to share project updates on the $439 million in funding secured earlier this year through the U.S. Department of Agriculture’s New ERA program. Dykes and McCall outlined how this investment will be used to deliver 250MWs of additional power—aligning with national priorities on energy dominance and security. While in Washington, the team also met directly with USDA officials to provide a progress report on the project. “We are at a pivotal moment where federal partnerships can accelerate the progress our members are already making,” McCall said. “Our goal is to ensure their contributions—and their challenges—are clearly understood as Congress shapes the future of energy policy.” More recently, McCall was also in the area conducting meetings during President Trump’s One Big Beautiful Bill event where Zach Stewart of Sequachee Valley Electric Cooperative was among those recognized for their service to the nation in the energy industry. McCall was on site as the new Rural Utilities Services Administrator at USDA, Karl Elmshaeuser, was announced. McCall met with Christopher McClean, former Acting RUS Administrator as part of a series of meetings to further map project details related to the $439 million awarded to Seven States by USDA. By engaging directly with lawmakers and federal agencies, Dykes and McCall are working to ensure that regulatory frameworks reflect on-the-ground realities. These Washington outreach efforts reinforce Seven States’ commitment to building an energy system that is affordable, reliable, and future-focused. Dykes and McCall expect continued conversations throughout the year as the Valley’s energy future takes shape.

By Jessica Bradshaw
•
June 25, 2025
Seven States recently had the privilege of partnering with the Chattanooga Area Food Bank to provide consulting support for energy efficiency upgrades at their main distribution facility. Serving 20 counties across Southeast Tennessee and Northwest Georgia, the Food Bank distributed over 15 million pounds of food last year—equivalent to more than 12 million meals for families in need. With such a vital and energy-intensive operation, improving energy performance means more resources can go directly toward feeding the region. Our team conducted a comprehensive energy assessment, identifying key opportunities to reduce utility costs through more efficient lighting, refrigeration, and HVAC systems. These recommendations are expected to cut energy use by up to 25%, translating into substantial cost savings over time. By optimizing energy performance, the Chattanooga Area Food Bank can reinvest those savings into expanding food access, enhancing logistics, and continuing their mission to eliminate hunger and promote healthier communities. This collaboration not only underscores the connection between energy efficiency and social good, but also highlights how thoughtful upgrades can deliver lasting value for mission-driven organizations. We're proud to support the Food Bank’s critical work and look forward to seeing the positive ripple effects of this project across the communities they serve.

June 19, 2025
Leading Forked Deer Electric Cooperative as General Manager & CEO, Jeff Newman has firsthand knowledge of how vital technology is to the Valley and what a difference it has made in his community. “In our footprint, two of the most critical technology developments were broadband expansion and system automation. Bringing our system up-to-date has been a top priority, and that started with implementing SCADA across the network—a process that’s still ongoing. SCADA has already made a significant difference by improving our ability to detect and respond to outages quickly, which greatly reduces downtime for our members. On the broadband side, we now serve over 6,800 folks, which represents a substantial portion of our total meters. In a rural area like ours, access to high-speed internet isn’t just a convenience, it’s a necessity. It’s been a game changer, and the revenue from broadband has helped stabilize our electric rates by offsetting the need for larger increases. So, these technology developments haven’t just modernized our infrastructure—they’ve directly improved quality of life and economic resilience for the people we serve.” As the Valley continues to evolve and technology changes, Jeff views Seven States as a trusted partner that can help LPCs find the best fit for their community. “The biggest thing for us, as a rural utility, was having someone to help us get connected with the right people—whether that’s suppliers, vendors, or experts. We really leaned on Seven States for that support because, honestly, we didn’t even know where to begin. Every utility is different, and there’s no one-size-fits-all solution. You have to do what makes sense for your system and your community. A cookie-cutter approach just doesn’t work in this industry, and Seven States knows how to tailor a project or service to fit your exact needs.” Jeff’s advice to GMs who want to bring innovation to their communities is to stay open to progress by listening, learning, and ensuring new ideas truly serve the needs of the ratepayers. “I don’t take credit for the changes we’ve made, but progress happens when you don’t stand in its way. It’s important to evaluate new ideas carefully, make sure they align with your system’s needs, and support what makes sense. The key is to always consider what’s best for your LPC or co-op—and not become an obstacle to improvement.” ###