
With over 20 years of experience in the industry, Brad Coppock has witnessed firsthand the evolution of technology and its impact on the Valley. As General Manager of Powell Valley Electric Cooperative (PVEC), Brad brings a deep understanding of how innovation can shape and strengthen the communities he serves.
“Reliable communication was one of the biggest technological needs in our community, and our partnership with Scott County Telephone Cooperative helped us launch the introduction of fiber, which has been a game-changer. It’s drastically improved our ability to communicate between offices, substations, and downline devices, enabling more effective voltage reduction and demand management. We’ve been able to upgrade regulator controls along our distribution lines and enhance peak shaving efforts. While our current water heater switch system still uses one-way communication, we’re now exploring two-way technology to improve reliability and efficiency. Ultimately, building out fiber has helped us lay the groundwork for multiple innovative changes.”
Brad knows that as the Valley continues to grow and transform, Seven States is a trusted partner that can help LPCs navigate change and technology with confidence.
“When TVA introduced the flexibility option, we began exploring how to take advantage of it—and our first call was to Seven States. We had great conversations with so many Seven States team members, and that collaboration was valuable. Whether it’s battery storage, EV infrastructure, or another potential project, we know Seven States has the expertise because they’re already working in those areas. It’s reassuring to know that they’re there for us, whether a project is underway or not—Seven States is always going to be our first call.”
Brad wants his members to know that he is prioritizing reliability while planning for long-term innovations that improve their daily lives.
“We’re always working to improve reliability; it’s a top priority, but we’re equally mindful of affordability. When we upgrade our technology—whether it’s launching a more user-friendly website, providing diesel generation, or modernizing our metering system—it’s all in an effort to improve reliability. These upgrades help us restore power faster, serve our members more efficiently, and ultimately, help keep the rates low. Every step we take is focused on bringing value to our community through smarter, more reliable service.”
While change can be intimidating, Brad encourages future leaders to seek out opportunities to learn from others and build meaningful relationships that can spark innovation in their communities.
“My biggest advice to a new GM is to show up—go to the district meetings, Valley events, virtual calls—any opportunity to connect with others in this industry. You’ll learn what’s working, what’s not, and why, and that networking is invaluable. There are so many experienced managers who are willing to share their insights, and those relationships can be a lifeline. I’ve learned a lot just by listening in those rooms and asking questions. Get involved in committees if you can, because the more you engage, the more you’ll grow. Public power is all about helping each other—that’s what makes it so special.”